How to Enhance Your Media Company’s Performance with Salesforce

In media and advertising, the ability to monitor campaign performance, manage client initiatives with precision, and make decisions is critical. Salesforce offers a suite of tools designed specifically to empower media companies to excel in their operations. This guide outlines how Salesforce can enhance media campaigns, oversee product and performance projects, execute variance analyses, and orchestrate promotions with efficiency. This guide will walk you through how to enhance your media company’s performance with Salesforce.

1. Campaign Performance Tracking

What is needed?

To effectively gauge the success of advertising efforts, media companies must track specific metrics, such as impressions, monthly contribution percentages, and forecasts vs actuals. This not only applies to campaigns for their own business but also to client projects managed through Salesforce. Custom objects in Salesforce, as opposed to the standard campaign object, may be required to accommodate unique client needs.

Why in Salesforce? 

Integrating campaign performance data into Salesforce allows crucial revenue information to be as up-to-date as possible. This enables the broader team to have real-time data at their fingertips to track trends and make timely decisions.

How to do it? 

Campaign data should be input regularly—monthly, weekly, or even daily—to track short-term performance and compare results over time. Using tools like revVana can provide insightful dashboards. In this example, you can see detailed impressions and data over time.

2. Product/Performance Project Monitoring

What is needed?

Project monitoring requires detailed records that track customer activity and project progression. This involves linking data to specific accounts or contacts within Salesforce, a step often overlooked by many businesses.

Why in Salesforce?

Salesforce’s visibility features are crucial for delivering targeted advertising and managing contract renewals effectively. When ads perform well, clients might exhaust their credits faster, prompting timely renewals and upsell opportunities.

How to do it?

Implementing visually engaging dashboards and reports in Salesforce, such as those provided by revVana, allows for an intuitive overview of advertising performance and project milestones.

3. Variance Reporting

What is needed?

Media companies require access to real-time data to adjust strategies promptly and ensure campaigns are on track.

Why in Salesforce?

Salesforce’s real-time reporting capabilities highlight where projects are ahead or behind schedule, allowing for agile management and quick decision-making.

How to do it? 

Leverage Salesforce’s reporting tools to create dynamic variance reports. This functionality can be enhanced with dashboards directly within Salesforce, providing an at-a-glance view of performance metrics.

4. Managing Promotions

What is needed?

To successfully run promotions, companies must log promotional activities and link them to relevant accounts and opportunities within Salesforce. This includes tracking the impact of promotions on product performance metrics and opportunities.

Why in Salesforce? 

Salesforce will constantly have the most up-to-date data available regarding promotion metrics. Understanding the effects of promotions on opportunities and product metrics in real-time is essential for evaluating their success and planning future marketing strategies.

How to do it? 

Utilize custom objects in Salesforce to manage promotions efficiently. This approach allows for a structured tracking system that aligns promotional activities with sales and marketing objectives.

Utilizing Salesforce enables media companies to streamline their campaign management, project monitoring, reporting, and promotional activities. By implementing the strategies outlined above, media companies can gain enhanced client satisfaction, and drive revenue growth. As the media landscape evolves, staying ahead with Salesforce’s functionalities will be key to growing revenue.