In the advertising industry, CFOs face the challenge of managing vast amounts of information efficiently. This post explores best practices for centralizing your data (and why it should be done within Salesforce), transforming chaos into streamlined, powerful tools for financial forecasting and operational efficiency.
Demand forecasting often overlaps with sales or revenue forecasting when applied to specific products. However, it can also be more generalized, predicting demand for broader categories, such as the number of vehicles to be sold or manufactured in a specific year. Forecasters use various methods, which we'll explore in this guide.
Managing and forecasting variable revenue streams is a daunting task for any industry, but it’s particularly complex in media and advertising.
For Software as a Service (SaaS) companies, usage-based pricing, or consumption-based pricing is quickly becoming a cornerstone. This comprehensive guide explores what usage-based pricing is, its benefits, and the challenges SaaS companies can face during implementation.
Out-of-home (OOH) advertising continues to carve out a significant niche in the global advertising market. By 2024, the OOH advertising sector is projected to reach a robust $39.26 billion, underscoring its enduring appeal and effectiveness in a digital age.
Learn about the Chief Revenue Officer role: What it is, typical responsibilities, & average salary. Explore top skills CROs possess to lead a RevOps Team
What is revenue growth? Learn what metrics and tools your company can use to monitor and improve it.
Learn how to improve your revenue planning process by utilizing data from your revenue planning software to accurately conduct a multi-scenario analysis.
What are the right metrics that can help seal the deal and let investors know your company is going places?