In the first few months of 2025, the U.S. rolled out new duties on semiconductors, electric vehicles, and critical raw materials. These decisions may be driven by politics or policy, but the impacts hit RevOps teams fast. When supplier terms change, costs climb, and revenue timing shifts, it’s not just finance that feels it. It’s every revenue-generating part of the business.
As global trade policy continues to shift, tariffs have become a central variable in demand and revenue forecasting across the manufacturing sector. The financial impact of these changes (on margins, pricing strategy, and customer demand) is no longer theoretical. It is measurable, material, and increasingly urgent.
What is revenue growth? Learn what metrics and tools your company can use to monitor and improve it.
As more businesses transition to consumption or usage-based revenue models, the comparison of Actuals vs. Forecasts needs to become a central focus. This analysis is key to navigating the variability inherent in these models and ensuring that companies can adapt quickly to changing customer behavior and market conditions.
Learn how to improve your revenue planning process by utilizing data from your revenue planning software to accurately conduct a multi-scenario analysis.
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