Category: Revenue Operations

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Revenue Intelligence 2.0: Aligning Finance and Sales for Better Forecasting

Revenue forecasting today requires more than traditional metrics and isolated predictions. In an increasingly complex business environment, forecasting must encompass both sales dynamics and financial performance, integrating these insights to provide a true picture of future revenue. Yet, despite its importance, many companies remain constrained by siloed forecasting models that limit decision-making, accuracy, and long-term growth potential.