Launch of revVana Ushers in a New Era in Revenue Planning and Realization for Companies of All Sizes

Last updated on Tuesday, October 15, 2019


Hilo Studios becomes revVana, providing SaaS solutions that help customers maximize revenue


Oct. 15, 2019 – The new revVana software platform enables sales and finance teams to manage revenue throughout the sales-to-revenue process and allows them to focus on growing and maximizing their topline revenue. The revVana revenue planning and realization platform reveals the critical gaps between customers’ sales commitments and actual revenue, refines revenue forecasts for accuracy, and realizes committed revenue faster to accelerate growth with the revVana Plan and revVana Insights solutions. Previously Hilo Studios, the new revVana brand and Software-as-a-Service (SaaS) platform marks a new era in revenue insights for companies of all sizes.

With revVana Plan, customers can instantly forecast revenue from open and closed sales commitments over time within existing Customer Relationship Management (CRM) systems to measure the conversion of booked sales to actual revenue. This metric, revenue realization, often that falls short, by as much as 50%, for many companies today. With revVana Insights, customers can analyze, compare and contrast planned sales commitments against changes to those commitments, as well as other revenue scenarios. With the revVana platform, companies that realize their committed revenue over time can see rapid gains in the realization of their revenue, thereby improving financial performance.

“We recognized a need in the marketplace to bridge the gap between CRM and ERP investments, and to move the focus of existing applications from stating history to maximizing committed revenue,” said revVana CEO, Ted Serentelos. “revVana’s automated solution fills a critical need for any company focused on revenue growth. As the former COO of Telogis, a rapid-growth SaaS company acquired by Verizon, we experienced firsthand the need for a solution like this; our sales performance often outpaced our actual revenue growth, when revenue growth rate was the critical metric on which we were measured and valued.”

The new revVana platform of solutions is currently available. Both solutions, revVana Plan and revVana Insights, are natively integrated with Salesforce’s Sales Cloud and Salesforce’s Salesforce CRM Analytics. Customers interested in learning more are encouraged to visit

About revVana

The revVana platform empowers organizations to maximize their revenue potential by helping them manage their sales bookings, improve their revenue forecasting and planning process, and understand their sales-to-revenue realization.

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