
Why Consumption Is Becoming RevOps’ Second Pipeline
Most teams think about pipeline in one way: new deals. What’s coming in, how much it’s worth, and how likely it is to close. That makes sense. But it’s not the full picture, especially for companies with usage-based pricing. For them, what happens after the deal is just as important. In fact, it often becomes a second pipeline. One that RevOps can’t afford to ignore.