Last updated on Tuesday, December 7, 2021
Join revVana’s CEO for a webinar on the Best Practices to Improve Recurring Revenue Forecasts. The webinar will be on December 9th, 2021 at 1 PM EST.
revVana CEO Ted Serentelos will be joining Laren Kelly, CEO of OpexEngine, a Bain & Company company, and Kevin O’Connor, CFO of Acuant, to share their experience as SAAS CFOs and what their practices are when managing recurring revenue forecasts.
This webinar will include:
Most teams think about pipeline in one way: new deals. What’s coming in, how much it’s worth, and how likely it is to close. That makes sense. But it’s not the full picture, especially for companies with usage-based pricing. For them, what happens after the deal is just as important. In fact, it often becomes a second pipeline. One that RevOps can’t afford to ignore.
Revenue Operations teams are facing increasing pressure to align engagement, operations, and forecasting in a way that’s not only efficient, but truly connected. In response, a new generation of technology is emerging: Revenue Orchestration Platforms (ROPs). These platforms are designed to unify critical revenue functions into a cohesive system, where frontline execution and operational intelligence move together in real time.
You hear it all the time, alignment, collaboration, visibility, but too often, Sales and Customer Success operate on different wavelengths. One’s focused on closing, the other on keeping customers happy. Forecasts stay fragmented. Handoffs get messy. And when revenue comes in lower than expected, it’s hard to pinpoint where things went sideways.