Category: Revenue forecasting

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A Complete Guide to Revenue Forecasting

Revenue forecasting is a cornerstone in shaping a company's future outlook and guiding essential business decisions. It influences both short-term and long-term goals, helping prepare the organization for the future. A well-structured forecast is pivotal for budgeting various aspects such as new hires, marketing campaigns, facilities, equipment, and research and development (R&D).

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Dynamic Forecasting for Professional Services Firms

Professional services firms, spanning industries such as consulting, IT services, and engineering, face unique forecasting challenges due to the variable nature of their projects. Unlike traditional product-based businesses, revenue in professional services depends on billable hours, resource availability, and project completion timelines.

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Best Practices for Consumption Forecasting

Consumption-based revenue models introduce a layer of complexity that traditional forecasting methods struggle to handle. Unlike fixed revenue contracts, consumption revenue is dynamic—fluctuating based on customer behavior, seasonality, product adoption, and a host of other variables. To get ahead, businesses need to rethink their approach to forecasting.

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Deal Modeling of Consumption for GTM and Account Planning

As businesses shift to consumption-based go-to-market strategies, forecasting revenue has become increasingly complex. Whether it’s API calls, data storage, or platform usage, traditional forecasting methods designed for fixed or subscription pricing models no longer suffice. Organizations need a more dynamic approach to predicting revenue growth—one that accounts for real-time customer usage and adapts to changing consumption patterns.