Category: Revenue forecasting

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Your Forecast Is a GTM System. Start Treating It Like One.

Most teams think of forecasting as a Finance deliverable. Something built quarterly, cleaned up monthly, and shared at the board meeting. But that’s outdated thinking. The truth is: your forecast is a GTM system. It doesn’t just reflect revenue. It drives decisions across Sales, Marketing, Finance, and RevOps. If it’s slow, disconnected, or manual, your entire go-to-market motion is going to feel the same way, disconnected and reactive.