Revenue forecasting is one of the most critical functions for any business, but too often, it’s built on unstable ground. Optimism in the pipeline, static spreadsheets, and siloed teams lead to forecasts that are reactive at best and misleading at worst. RevOps teams are uniquely positioned to change that. By evolving how forecasts are built, governed, and acted upon, RevOps can shift from reactive number reporting to a forward-looking, operationally integrated function. These four best practices outline how.
